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The Venn diagram shown above is a structure of different social media teams for non- profit, government, and for profit organizations.

Examining the diagram, we can see that non- profit organizations include a cause specialist team to properly make sure that their social media strategies meet what they are trying to accomplish. Being a for profit organization, having a business unit liaison team is important because they have to make sure that utilizing social media tools will meet their own business objectives. Lastly, for government organizations, having a legal/ policy specialist is key because it ensures that they are meeting their policy objectives that they have set. With each of the organizations, we see that in the middle, having a social analyst, and social media manager intersects with them all because is it to show that they know how to deliver their desired messages to their targeted audience.

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Social Team #VennDiagram

Aside

The Value of Content in Media

SMD 102- 

For any online publication, curating valid content is crucial for one’s brand and business. Good content should be able to engage with your audience, and keep them coming back. Creating content does not come easy, as a brand, you must understand what your brand is and who it appeals to. First of all, you must create a strategy and slowly develop it. Using social media tools like Twitter, Facebook, Instagram can help increase the brand/ organizations message. 

Creating content must be done frequently and in a timely manor. When looking at non- profit, government, and private organizations, we can see and analyze how they curate content. 

For private organizations, their main goal is to provide a service or a product and also to raise sales. In order to do so, they must stay updated with the latest trends and create engaging advertisements to get the message out to their customers. Knowing your audience is important because the company has to know how to specify and create advertisements that they know their customers will want to see. 

For non- profit organizations, since they are following the same idea and message, they do not have to continually create ads for their donors. Since they already have a following, they just have continue to stay relevant. Their way of engaging with their audience would be to raise awareness for their cause. 

For government agencies, they have to be up to date with what is happening in the society. They have to raise awareness for social issues that are happening in the world and let their audience know what is happening. Tools like Twitter is a great method for them to keep the public updated. 

Each organization/ brand have a specific audience and different ways of distributing news and updates to them. The main goal of content should help persuade and inform your target audience with the message you are trying to sent. If your content is being shared and discussed amongst your audience, then you have succeeded with the main goal and objective.  

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Asset Management Tools (DropBox vs. GoogleDrive)

In the world of digital media and online sharing, Dropbox and GoogleDrive are the leading tools for sharing documents amongst co- workers and friends in the world of business and interaction.

A little description of GoogleDrive- It is a personal storage cloud where Google provides its users with 5GB worth of storage for free. Google drive allows users to share documents with each other online. The perk of that is that whoever you share your document with, they are able to edit the document and add onto it too. Sharing your word document, power point document, and excel document online makes for easier completion of the task at hand. For users that really utilize the tool, and surpass the free 5GB, they can purchase more additional storage space on a monthly basis. Prices are 25 GB for $2.49 per month, and 100 GB for $4.99 per month.

Here is a look at Dropbox, 2GB for free and all it is, is synching your content to the cloud- as long as your device as Dropbox on it, you can access your cloud from anywhere. A cool thing about Dropbox is that as a user, you can gain more storage space if you refer other people to use the tool. (500MB per person, and you can gain up to 16GB total) If you do not refer anyone, purchasing more storage space is always an option. Prices are as follows, $9.99per month for 100GB (or $99 per year). From a business perspective, Dropbox can be seen like a good tool because if you have to do a presentation at work and you prepare it at home, you can just upload to your cloud and access next day at work.

When comparing the two, both are there to serve its purpose. It really depends on the task at hand and the individual to choose which tool they want to use for. I personally prefer to use GoogleDrive because there are more options provided compared to Dropbox. When doing group projects, using GoogleDrive will be a better tool because you are able to share your document with your team and they will be able to work on it at the same time, it just makes things more efficient. It is also a good way to divide up the work amongst your group members, you are able to see their progression also leave them tips and notes on their slides to let them know what can be done and so on. You get more for your money when you use GoogleDrive and you get to utilize more options. The beauty of both tools is at that you can access them on whatever mobile device you are using (Android, iOS). At the end of the day, both tools lead to overall productivity.

Source:

http://en.wikipedia.org/wiki/Google_Drive

http://en.wikipedia.org/wiki/Dropbox_(service)

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Asset Management Tools (DropBox vs. GoogleDrive)

In the world of digital media and online sharing, Dropbox and GoogleDrive are the leading tools for sharing documents amongst co- workers and friends in the world of business and interaction.

A little description of GoogleDrive- It is a personal storage cloud where Google provides its users with 5GB worth of storage for free. Google drive allows users to share documents with each other online. The perk of that is that whoever you share your document with, they are able to edit the document and add onto it too. Sharing your word document, power point document, and excel document online makes for easier completion of the task at hand. For users that really utilize the tool, and surpass the free 5GB, they can purchase more additional storage space on a monthly basis. Prices are 25 GB for $2.49 per month, and 100 GB for $4.99 per month.

Here is a look at Dropbox, 2GB for free and all it is, is synching your content to the cloud- as long as your device as Dropbox on it, you can access your cloud from anywhere. A cool thing about Dropbox is that as a user, you can gain more storage space if you refer other people to use the tool. (500MB per person, and you can gain up to 16GB total) If you do not refer anyone, purchasing more storage space is always an option. Prices are as follows, $9.99per month for 100GB (or $99 per year). From a business perspective, Dropbox can be seen like a good tool because if you have to do a presentation at work and you prepare it at home, you can just upload to your cloud and access next day at work.

When comparing the two, both are there to serve its purpose. It really depends on the task at hand and the individual to choose which tool they want to use for. I personally prefer to use GoogleDrive because there are more options provided compared to Dropbox. When doing group projects, using GoogleDrive will be a better tool because you are able to share your document with your team and they will be able to work on it at the same time, it just makes things more efficient. It is also a good way to divide up the work amongst your group members, you are able to see their progression also leave them tips and notes on their slides to let them know what can be done and so on. You get more for your money when you use GoogleDrive and you get to utilize more options. The beauty of both tools is at that you can access them on whatever mobile device you are using (Android, iOS). At the end of the day, both tools lead to overall productivity.

Source:

http://en.wikipedia.org/wiki/Google_Drive

http://en.wikipedia.org/wiki/Dropbox_(service)

 

 

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Engaging your Audience in Social Media

When managing a brand or company, it is important to know who your audience is. You must have a strategy to create a product that you think will appeal to the masses. Interacting with your customers and audience is important because it is crucial to know what they as the consumer are looking for in your product. Social media tools like Twitter, and Facebook are excellent tools to see what your customers are saying about your brand or product as a whole. As a companies PR team, they must always be on point with what is being said about the brand. If your customers are tweeting bad things or leaving harsh comments on Facebook, it is important manage the messages in a timely manor. Not acknowledging your customers feedback is one of the biggest mistakes a brand can ever do. It can result in the lost of the customer, and possible future followers.

A company should know when the best times to send out a tweet or post on Facebook because it will allow the customers to reply back. Knowing your audience is a key part to the success of a brand. Another way for a brand to engage with their audience is through Instagram competitions. With my previous work experience at blogTO, I helped run Instagram challenges. What that consisted of, is that we would select a topic related to Toronto lifestyle (example: #autumnTO, #CommuteTO) have our followers take a pic of whatever the topic was and have them hashtag them. We would then select our favorite ones and create a post on blogTO showing the winner. Regardless of if it was for a prize or not, the readers still liked the thrill of being shown on the website. It was like giving them an incentive to be creative and have fun with their entries.

Interaction and engagement with your audience is key in order to make it in today’s community. There will always be individuals that you cannot please with the material that you put out into the world, but it comes with the territory. Enabling the comments section of a forum is a really good way to engage with your audience, it is a good way to hear what your followers have to say regarding your post. The worst comment that I have ever received while I was working at blogTO was that “you write like a fucking toddler, go die.” I thought that it was hilarious because it was one of the my 1st hate comments that I have ever received. I laughed it off because I knew that my post was appreciated by others.

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Visuals in Social Communications

Visual communications is important for a company and marketer because in order to keep up with their audience, they have to create advertisements that are visually appealing and keep their audience coming back for more. The company must also be able to convey their desired message across to their target audience. Social media tools like Instagram, Vine, Youtube, Pinterest focuses on utilizing pictures and sounds to deliver the message to their target audience. I love Instagram because it is a beautiful timeline of your adventures curated all in one spot. Even with tools such as Twitter, sending a message across with 140 characters is good, but at the same time, individuals can attach a visual with their message in order to enhance their message. Working in social media, I began to see that visual content becomes a crucial part for any post online. Having visual content on your blog will keep your audience focussed on your page and want to stay on your page. Some websites can over do the visual content. That means that they are giving too many pictures, that it is like sensory overload. It is all about finding the balance between written and visual content in order for your website to flow.  

Is that to say that we live in a society where our intellect for knowledge is decreasing? Yes and no. When the audience views the ad, they must also understand what the main message is and so on. Let’s look at paintings as an example, paintings such as the Mona Lisa have become so famous but yet every individual has a different way that they would explain what they see. It is all very subjective. It is always interesting to see what people have to regarding an thought provoking advertisement, or painting. With only conveying a message through a picture/ ad, it allows the artist, advertising team to be creative and show off more than what they meets societies standards. With visuals in social communications, it provokes more of an emotion inside the audience. The point of many ads are also created to get people talking about your brand/ company. Regardless of if it is bad or good press, the goal is to get their name out and be talked about. 

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A picture is worth a thousand words. 

 

 

Sources: 

Mona Lisa: http://en.wikipedia.org/wiki/File:Mona_Lisa.jpg

TIME cover: http://www.nydailynews.com/life-style/health/time-magazine-cover-shows-mom-breast-feeding-young-son-jamie-lynn-grumet-practices-attachment-parenting-article-1.1075654

 

 

 

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A Look at Everything Pop Culture: Kanye West & Klout vs. Kred

Podcast PhotoHey what’s up? My name is Austin. I tend to write content more than I do visual or audio content. So it makes this kinda scary, however, I am hoping it turns out okay. In today’s podcast, I take a look at Klout and Kred. For my celebrity example, I decided to look at Kanye West’s Klout and Kred score to see what social aspects he is the most influential in. I also discuss which tool (Klout or kred) is the better indicator of influence.  I also explain the risks of making business decisions based on a person’s Klout/ Kred score.

Sources:

West, Kanye. “Klout Score.” Klout. November 7th, 2013, Klout.com. 7/11/13. http://klout.com/#/kanyewest

West, Kanye. “Kred Score.” Kred. November 7th, 2013, Kred.com. 7/11/13. http://kred.com/kanyewest

Ros, Sigur. Rafstraumur . FatCar Records, 2013. MP3.

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