For any online publication, curating valid content is crucial for one’s brand and business. Good content should be able to engage with your audience, and keep them coming back. Creating content does not come easy, as a brand, you must understand what your brand is and who it appeals to. First of all, you must create a strategy and slowly develop it. Using social media tools like Twitter, Facebook, Instagram can help increase the brand/ organizations message.
Creating content must be done frequently and in a timely manor. When looking at non- profit, government, and private organizations, we can see and analyze how they curate content.
For private organizations, their main goal is to provide a service or a product and also to raise sales. In order to do so, they must stay updated with the latest trends and create engaging advertisements to get the message out to their customers. Knowing your audience is important because the company has to know how to specify and create advertisements that they know their customers will want to see.
For non- profit organizations, since they are following the same idea and message, they do not have to continually create ads for their donors. Since they already have a following, they just have continue to stay relevant. Their way of engaging with their audience would be to raise awareness for their cause.
For government agencies, they have to be up to date with what is happening in the society. They have to raise awareness for social issues that are happening in the world and let their audience know what is happening. Tools like Twitter is a great method for them to keep the public updated.
Each organization/ brand have a specific audience and different ways of distributing news and updates to them. The main goal of content should help persuade and inform your target audience with the message you are trying to sent. If your content is being shared and discussed amongst your audience, then you have succeeded with the main goal and objective.